BOYTOONS MAGAZINE #142 – Advertising Class!

I just finished putting together an advertisement for the next Diamond Previews Adult catalog.  This ad was for my upcoming Striptease book (by the way, I’ll chat more about Striptease very soon!).  I was quite pleased with it and it occurred to me that I’ve never really talked about the advertising side of things with you guys.

It’s funny you know – I love to design.  That isn’t to say I think I’m any good at it, but I approach every piece with a lot of enthusiasm.  Graphic Design and creating advertisements can be a blast and a great way to take a break from my drawing, but it can also be very stressful!

You can’t help but feel the pressure, because each piece you do has a lot riding on it.  After all, you are trying to sell the product you’re advertising, and hopefully entice bookstores and readers to invest in that product.

Each ad we put together at Class Comics begins with the whole team sitting down and coming up with ideas – brainstorming!  What do we want to say?  What do we want to show?  What don’t we want to show and keep a surprise for the readers?

We have to keep in mind what publication we are creating the ad for.  What are its dimensions and specs, and just as importantly, what are its criteria.  Though some publications are aimed at adult readers, like the Diamond Previews Adult Catalog for example, there is still a strict “no penis” policy.  So each ad for Diamond needs to be approached very carefully.  We constantly have to find creative new ways to hide our Boytoons’ bits, but still arouse interest.

Covers for the Previews Adult catalog are always such a pleasure, but sometimes need to be turned around on tight deadlines, so there is rarely time to create brand new artwork for them.  For this latest one advertising Rapture #3, I had to resort to older images that could still promote the book, even if they did not feel all that new to me.  But on some covers, like the one advertising Brother to Dragons, I’m lucky enough to get awesome new artwork from the series’ artist, just in time to compose the piece.  In this case, Carlos García was sweet enough to work under the most impossible deadline and whip up these 2 gorgeous illustrations of Alai and Jiki!

Recently I had to create an ad for the Program of the HX Gay Erotic Expo held in New York.  That was SUCH a blast.  Their instructions to us: “Make it as explicit as you like”! WAH-HOO!  Rarely do I get to haul out the big guns.  It felt so nice to have the opportunity to put something together that did not hide any part of our Boytoons.  It was tricky choosing the illustrations that went into the piece, but in the end, I think I got a fun cross-section of our books. Here we opted to let the images speak for themselves, using only a minimal amount of text.

In-house advertising, basically the ads we use on the Class Comics family of Blogs and Websites are obviously less restrictive about content.  I can show as much penis as I want, but no matter what the purpose of an ad, I always try to abide by the following 3 rules…

1. Never lie!  Don’t make bullshit up to sell a product.  It’s perfectly fine to extol the virtues of a product, and the spin you give things is super important, but you’ll just piss off your readers if you promise stuff that isn’t part of the actual product!

2. Less is more!  Don’t give everything away.  People like to know what to expect from a book, but only to a degree!  You want people to get excited about what you’re advertising, but you also don’t want to spoil the fun of actually reading the book!  You want to give them the opportunity to be surprised and discover stuff too!

3. Give it everything you’ve got! And by that I mean, get as creative as you can.  I swear, it makes a difference how invested you get in your advertising pieces.  If it’s worth doing, its well worth doing right, and your fans and readers will appreciate that you hold them in high enough regard to give them the best teasers you possibly can!

Anyhoo, dear friends… I hope you’ve enjoyed this little tour of my advertising portfolio and my impressions of advertising and graphic design in general.  I’ll see you all again very soon!

Hugz + Kisses,
Patrick XOXO

All artwork and characters © Copyright 2008 Class Comics Inc.  All rights reserved.


  1. You’re super good at Graphic Design, Patrick! Thanks for the tips~ Although, I don’t think I’ll ever be creating ads… Maybe I will someday though, who knows? :D

    Although, I have been photoshopping quite a bit in the past year. XD

    Your ads are beautiful as always, as well as your characters. Keep up the good work~ :D


  2. Like Rarutos said, you’re real good at graphic design. Speaking for myself, my comics always look a lot more professional when you do design for ads on it ! I can believe easely how difficult it can be to stay creative when the deadline is short and you have not enough material to play with. But you ideas are always clear, simple and finally effective ! You rules and you knows your part !

  3. Feel good…………………………………..

  4. come faccio a fare l’abbonamentom al magazine dall’italia? grazieeeeeeeee

    how do I get from your subscription? italy


  5. Damn, you sure know how to make ads.
    And I have to say that your new pic of locus just stunns me! At the second I discovered it my heartbeat started to get harder, and not just that ^^
    Awesome work!

  6. I always think the design you do is very professional and balanced. I think you also have an eye for the particular images that will catch attention.

    Love that last Ismael, it is one of my favorites! ;p

  7. Hi Patrick,

    wow – the Striptease-thingie looks terrific, but you know me: Anyting Camili-Cat is good for me!! ;-) So, basically, I just cannot await your next announcements on that.

    The graphics design is great and I must say, your pencils, inks and your color(ists) are even getting better (although this seems impossible!).

    All the best!

  8. You’re very good at graphic design, and your ads look spectacular. I can’t believe I missed the new boytoons blog for so long, I wonder where my head was at? Anyway, keep up the excellent work!

  9. Hello Rarutos…

    Awww… thanks so much, dear friend. That means a lot. I am so pleased you enjoy my graphic design work. It’s very nice to hear. :)

    And hey, you never do know. If you’re already doing a bunch of Photoshop, you may end up doing commercial stuff or advertising at some point.

    Lotsa luv to ya!
    Patrick XOXO

  10. Hey there Logan…

    Thanks so much, dear friend. I really appreciate the kind words. You yourself are such a creative designer and graphic artist. I always marvel at the designs and concepts you come up with.

    I really appreciate that you feel the work I do for Class Comics looks professional, and that you feel your comics are in good hands. I love advertising your works — it’s always such a pleasure to work with your beautiful art. :o)

    Much love to you, dear friend.
    Hugz + kisses,
    Patrick XOXO

  11. Hiya Good Girl…

    Why yes. I do feel good! LOL!

    Hugz + kisses,
    Patrick XOXO

  12. Hello Marco…

    Thanks for stopping by! If you are referring to subscribing to Boytoons Magazine, well it is an online magazine and free, so you can come by as much and as often as you like.

    If you mean how can you subscribe to Class Comics, you can order our books via the official Class Comics website. That way they will be sent directly to your home.

    Thanks again for writing.
    Hugz + kisses,
    Patrick XOXO

  13. Hey Chris…

    WOW! I am so pleased to hear that this new image of Locus got such a rise out of you! LOL!!! Glad you liked it, my friend — and thanks for the compliments on my advertising stuff. Much appreciated!

    Hugz + kisses,
    Patrick XOXO

    PS — If you check out the Striptease Mini Site, you’ll find a large set of wallpaper designs featuring this image of Locus in the Goodies section. Thought you might enjoy that! LOL! Cheers! :o)

  14. Hello Phrog…

    Always such a pleasure to hear from you, dear friend. I am so pleased you enjoy the work the team and I do. You know, I like things to be as perfect as possible, so we all work as hard as we can to put out the best stuff we can. It’s so nice that that is appreciated. :o)

    Glad you also like the advertising stuff I do. For me, it’s a great deal of fun!

    Meanwhile, as I answer this, Striptease has just been released and if you want more info on it, you can check out the official Striptease Mini Site over at the Class Comics website.

    Hugz + kisses to ya, dear friend!
    Patrick XOXO

  15. Hello my dear Sarah…

    Thanks so much. I really do try to make sure that the ads work well and that they don’t bombard the viewer with needless elements and info. As for the pics I select for them , I have to say sometimes that is tricky. I’d show everything if I could, but often have to remember my own rules to just unveil enough to get people’s attention. HA! HA! HA!

    Meanwhile, I too LOVE that Ismael Alvarez piece. It’s my fave from his Portfolio, and it’s one of my fave ads I’ve done for Class Comics so far!

    Lotsa luv to ya, my dear!
    Patrick XOXOX

  16. Well hello there Tomas Leiva…

    It’s wonderful to hear form you again after all this time. I hope you’ve been well. Thanks so much for the kind words, my friend. Hopefully I’ll get the opportunity to hear from you again soon!

    Keep on creatin’, my friend!

    Lotsa luv to ya!
    Patrick XOXO

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